Network Marketing as a blue ocean strategy 6
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Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Quezon City : Office of Research and Publications, Loyola Schools, Ateneo de Manila University, 200946Edition: Description: v. ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Marketing Channels;Retailing -- Network Marketing -- Blue Ocean Strategy -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Periodicals Section | Periodicals | HD28.L958 (Browse shelf) | Available | PER 1436NM |
ABSTRACT: In Traditional marketing channels, big retailers charge manufacturers a long list of store fees, in the process capturing a larger share of the gross margin. The alternative to this uneven situation is the non-traditional channel of network marketing, where a multitude of motivated networkers perform the product retail function to final users. The author links the practice of network marketingwith the business theory of blue Ocean Strategy, given that network marketing redefines the selling process and buyers group, in effect expanding the market innovatively-a fundamental feature of Blue ocean. An operating networking company is presented as example. 56
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