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Handbook of institutional advancement. 6 6 A. Westley Rowland, general editor ; foreword by James L. Fisher. - second edition - - xxxii, 796 pages 24 cm. - - - - - The Jossey-Bass Higher Education series . - . - 0 . - . - 0 .

A modern guide to executive management, institutional relations, fundraising, alumni administration, government relations, publications, periodicals, and enrollment management--Half title p.

Includes bibliographies and indexes.



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ISBN: 0-87589-689-8 (hardcover)

ISSN: 2 = =

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Universities and colleges;College publicity;Educational fund raising;College publications;Universities and colleges ----Public relations;Admission.--United States.;United States.;United States.;United States.;United States--20--

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LC Class. No.: LB2342.8 / .H36 19862

Dewey Class. No.: R 659.29378 / H191 19862

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