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McDonald, Malcolm. 4 0

Marketing plans : how to prepare them, how to use them. 6 6 Malcolm McDonald. - fifth edition - - xix, 630 pages : illustrations 25 cm. - - - - - . - . - 0 . - . - 0 .

Includes index.





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5





ISBN: 0-7506-5625-5 (paperback)

ISSN: 2 = =

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Nat. Bib. No.: 2

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Subjects--Topical Terms:
Marketing;Marketing ----Management.;Planning.----20--

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LC Class. No.: HF5415.13 / .M369183 20022

Dewey Class. No.: 658.8/02 / 221

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