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Marketing plans : how to prepare them, how to use them. Malcolm McDonald. 6

By: McDonald, Malcolm. 4 0 16, [, ] | [, ] |

Contributor(s): Institute of Marketing 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Oxford : Butterworth-Heinemann, ©2002.46Edition: fifth editionDescription: 25 cm. xix, 630 pages : illustrationsContent type: text Media type: 2 Carrier type: volumeISBN: 0-7506-5625-5 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management.;Planning. Marketing;Marketing -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8/02 LOC classification: | HF5415.13 | .M369183 20022Other classification:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Reference Section	Reference	R 658.802 M145m 2002 (Browse shelf)	Available		R30422

Total holds: 0

Includes index. 56

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