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Greenbaum, Thomas L. 4 0

The Handbook for focus group research. 6 Focus group research 6 Thomas L. Greenbaum. - second edition - - xvi, 262 pages 24 cm. - - - - - . - . - 0 . - . - 0 .

Includes index.



Focus groups: an overview -- Research decisions -- Maximizing the effectiveness of focus group research -- Common mistakes in focus groups -- The moderator -- Focus groups and the technology revolution -- Controlling the costs of focus group research -- New moderating techniques -- Global focus groups -- Litigation focus groups -- Focus groups with physicians -- Focus group trends -- Effective management of field services and recruiting -- Threats to the focus group industry -- A career as a moderator -- Building business moderating focus groups -- The role of the facility.

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ISBN: 0-7619-1253-3 (paperback)

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LC Class. No.: HF5415.2 / .G695 19982

Dewey Class. No.: R 658.83 / G829h 19982

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