The Handbook for focus group research. Thomas L. Greenbaum. 6
By: Greenbaum, Thomas L. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Thousand Oaks, California : SAGE Publications, ©1998.46Edition: second editionDescription: 24 cm. xvi, 262 pagesContent type: text Media type: 2 Carrier type: volumeISBN: 0-7619-1253-3 (paperback)ISSN: 2Other title: Focus group research 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Marketing research.;Focus groups. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | R 658.83 LOC classification: | HF5415.2 | .G695 19982Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Reference Section | Reference | R 658.83 G829h 1998 (Browse shelf) | Available | R28575 |
Includes index. 56
Focus groups: an overview -- Research decisions -- Maximizing the effectiveness of focus group research -- Common mistakes in focus groups -- The moderator -- Focus groups and the technology revolution -- Controlling the costs of focus group research -- New moderating techniques -- Global focus groups -- Litigation focus groups -- Focus groups with physicians -- Focus group trends -- Effective management of field services and recruiting -- Threats to the focus group industry -- A career as a moderator -- Building business moderating focus groups -- The role of the facility.
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