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Katz, Helen E. 4 0

The Media handbook : a complete guide to advertising media selection, planning, research, and buying. 6 6 Helen Katz. - second edition - - xix, 185 pages : illustrations 24 cm. - - - - - . - LEA's communication series . - 0 . - . - 0 .



Includes bibliographical references (p. 177-180) and index.



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ISBN: 0-8058-4268-3 (paperback)

ISSN: 2 = =

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Advertising media planning.;Mass media and business.;Marketing channels. --------20--

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LC Class. No.: HF5826.5 / .K38 20032

Dewey Class. No.: R 659 / K159m 20032

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