Normal view MARC view ISBD view

The Media handbook : a complete guide to advertising media selection, planning, research, and buying. Helen Katz. 6

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; LEA's communication seriesMahwah, New Jersey : Lawrence Erlbaum, ©2003.46Edition: second editionDescription: 24 cm. xix, 185 pages : illustrationsContent type: text Media type: 2 Carrier type: volumeISBN: 0-8058-4268-3 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising media planning.;Mass media and business.;Marketing channels. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | R 659 LOC classification: | HF5826.5 | .K38 20032Other classification:

Contents:

Action note: In: Summary: Other editions:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Reference Section	Reference	R 659 K159m 2003 (Browse shelf)	Available		R30946

Total holds: 0

Includes bibliographical references (p. 177-180) and index.

There are no comments for this item.

to post a comment.