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Hackley, Christopher E. 4 0

Advertising and promotion : an integrated marketing communications approach. 6 6 Chris Hackley. - second edition - - xii, 333 pages : illustrations 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references (p. [311]-322) and index.



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ISBN: 978-1-84920-146-9 (paperback);9781849201469 (pbk. : alk. paper)

ISSN: 2 = =

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Subjects--Topical Terms:
Advertising.;Advertising;Sales promotion.;Advertising ----Social aspects.;Brand name products.----20--

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LC Class. No.: HF5823 / .H185 20102

Dewey Class. No.: 659.1 / 222

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