Normal view MARC view ISBD view

Advertising and promotion : an integrated marketing communications approach. Chris Hackley. 6

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; London : SAGE Publications Ltd, ©2010.;copyright 2010.46Edition: second editionDescription: 24 cm. xii, 333 pages : illustrationsContent type: text Media type: 2 Carrier type: volumeISBN: 978-1-84920-146-9 (paperback);9781849201469 (pbk. : alk. paper)ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Social aspects.;Brand name products. Advertising.;Advertising;Sales promotion.;Advertising -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.1 LOC classification: | HF5823 | .H185 20102Other classification:

Contents:

Action note: In: Summary: Other editions:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Reference Section	Reference	R 659.1 H116a 2011 (Browse shelf)	Available		R35045

Total holds: 0

Includes bibliographical references (p. [311]-322) and index.

There are no comments for this item.

to post a comment.