| 000 -LEADER |
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| fixed length control field |
03521nam a2200313Ia 4500 |
| 001 - CONTROL NUMBER |
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| control field |
92166 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
ft1836 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20251117091617.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250324n 000 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
engtag |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5548.32 B37 2023 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
. |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Barbosa, Mark Joseph, Guzman, Samuel Jeremy, Kahulugan, Sally, Luarca, Kristine Danielle, Toribio, Caselyn. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
The role of online customer reviews in shaping the purchasing decisions of Government Employees at Manila City Hall: An analysis of the shopee E-commerce platform |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
. |
| Name of producer, publisher, distributor, manufacturer |
. |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
Business Research: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2023. |
| 336 ## - CONTENT TYPE |
|---|
| Content type code |
. |
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Materials specified |
0 |
| Media type code |
. |
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Materials specified |
0 |
| Carrier type code |
. |
| Carrier type term |
volume |
| Source |
rdacarrier |
| 385 ## - AUDIENCE CHARACTERISTICS |
|---|
| Audience term |
2 |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Abstract The growth of e-commerce in the Philippines has made it easier for customers to access a wider variety of goods and services online, but it has also created challenges for consumers who struggle to make informed purchasing decisions. As a result, online customer reviews have become increasingly significant, providing assurance and trust to buyers. This study aims to investigate how online customer reviews affect purchasing decisions in the e-commerce sector and what factors influence their reliability. By understanding this relationship, both businesses and customers can benefit from the increased transparency and reliability of online transactions, ultimately helping to boost revenue and customer satisfaction. This study aims to analyze the role of online customer reviews in shaping the purchasing decisions of consumers in the e-commerce industry. The study will examine the factors that influence the credibility of online customer reviews and their impact on the purchasing decisions. The study collected 265 responses from government employees at Manila City Hall. The study concluded that online reviews factors which are the rates, comments, and media shapes the purchasing decisions of government employees at Manila City Hall. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
5 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Abstract The growth of e-commerce in the Philippines has made it easier for customers to access a wider variety of goods and services online, but it has also created challenges for consumers who struggle to make informed purchasing decisions. As a result, online customer reviews have become increasingly significant, providing assurance and trust to buyers. This study aims to investigate how online customer reviews affect purchasing decisions in the e-commerce sector and what factors influence their reliability. By understanding this relationship, both businesses and customers can benefit from the increased transparency and reliability of online transactions, ultimately helping to boost revenue and customer satisfaction. This study aims to analyze the role of online customer reviews in shaping the purchasing decisions of consumers in the e-commerce industry. The study will examine the factors that influence the credibility of online customer reviews and their impact on the purchasing decisions. The study collected 265 responses from government employees at Manila City Hall. The study concluded that online reviews factors which are the rates, comments, and media shapes the purchasing decisions of government employees at Manila City Hall. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Classification |
Filipiniana |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
|---|
| Terms governing use and reproduction |
5 |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
academic writing |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Institution code [OBSOLETE] |
lcc |
| Item type |
Thesis/Dissertation |
| Koha issues (borrowed), all copies |
1 |
| Source of classification or shelving scheme |
|