A Five-Year strategic financial plan for Manila Bulletin Publishing Corporation (Record no. 24126)

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001 - CONTROL NUMBER
control field 92789
003 - CONTROL NUMBER IDENTIFIER
control field ft8601
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251111083553.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Description conventions rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title engtag
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HG4001 A63 2022
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Classification number .
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ablaza, Tryo Adams J., Berano, Maybelle A., Bravo, Thomas Miguel S., Cabinta, Joyce Ann M., Domanais, Jeannel H., Estrella, Tommy E., Federico, Riczelle C., Formalejo, John Benedict B., Mauricio, Joyce Lavin D., Nadura, julianne Ashley B., Polintan, Miguel Ezequiel O.
245 #0 - TITLE STATEMENT
Title A Five-Year strategic financial plan for Manila Bulletin Publishing Corporation
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture .
Name of producer, publisher, distributor, manufacturer .
Date of production, publication, distribution, manufacture, or copyright notice c2022
300 ## - PHYSICAL DESCRIPTION
Extent .
Other physical details Financial Plan: (BSBA major in Financial Management) - Pamantasan ng Lungsod ng Maynila, 2022
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Content type term text
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Media type term unmediated
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Formatted contents note Executive Summary: This study is an in-depth analysis of the financial operations and performance of Manila Bulletin Publishing Corporation for the year 2016 to 2020, aiming to present the results of the computations and analysis of the proponents on the company's performance based on the audited financial statements. Liquidity, profitability, solvency, efficiency, and marketability were measured through various financial ratios, which were used to interpret the specific areas of the company's performance. These ratios were able to visualize the company's overall performance. Through the various computations and analysis, the researchers were able to determine that the company's existing sales strategy is no longer adequate for the present market trends, which caused incapability to generate optimal income from their primary revenue streams despite being among the pioneers within the industry to adapt to digitalization. The company also struggles to collect its receivables and convert them into cash quickly. With this conclusion, the researchers recommended implementing native advertising and improving the e-commerce transactions of the company. These recommendations should lead to the company making greater profit from their website, a wider market reach through clicks and visits, an increased sales and improved digital presence. Also, the company should be able to boost their sales, reduce the costs of selling through middlemen, and reallocate those savings for the continuous improvement of its digital platforms.
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification Filipiniana
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE
Terms governing use and reproduction 5
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term academic writing
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Institution code [OBSOLETE] lcc
Item type Thesis/Dissertation
Koha issues (borrowed), all copies 1
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Total Checkouts Full call number Barcode Date last seen Date last checked out Item type
          Filipiniana-Thesis PLM PLM Filipiniana Section 2025-03-15 Donation 1 HG4001 A63 2022 FT8601 2025-11-08 2025-11-08 Thesis/Dissertation

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