Maintaining competitive advantage in saturated market : (Record no. 27617)
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| Personal name | Magalong, Lucila Trinidad. |
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| -- | Maintaining competitive advantage in saturated market : |
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| Remainder of title | a strategic marketing model for selected private colleges / |
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| Dimensions | 28 cm. |
| Extent | xxvi, 205 pages |
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| -- | Thesis (Ph.D.) -- Pamantasan ng Lungsod ng Maynila, 2007.;A dissertation presented to the faculty of the Graduate School of Management in partial fulfillment of the requirements for the degree Doctor of Business Administration. |
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| Summary, etc. | ABSTRACT: The proposed study aims to identify factors affecting the present status of competition and to develop a strategic model of selected private colleges which maintain their competitive advantage despite the presence of saturated market in the area. Specifically, this study sought to answer the following questions: 1. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | What is the current status of the selected colleges in terms of: 1.1 |
| 525 ## - SUPPLEMENT NOTE | |
| Supplement note | Quality of Graduates, 1.2 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Number of Enrollees, 1.3 |
| 533 ## - REPRODUCTION NOTE | |
| Physical description of reproduction | Financial Flexibility/ Sizable Profit 1.4 |
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| Text of note | Management Support and Practices and 1.5 |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | Teaching-Learning Resources/ Services 2. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE | |
| Authorization | Are the standards set by the accrediting agencies being complied by these colleges in terms of: 2.1 |
| 542 ## - INFORMATION RELATING TO COPYRIGHT STATUS | |
| Copyright date | Administrative Policy and Practice, 2.3 |
| 546 ## - LANGUAGE NOTE | |
| Language note | Curriculum Development, 2.4 |
| 550 ## - ISSUING BODY NOTE | |
| Issuing body note | Teacher Effectiveness, 2.5 |
| 555 ## - CUMULATIVE INDEX/FINDING AIDS NOTE | |
| Cumulative index/finding aids note | In-service Education/Staff Development, 2.6 |
| 580 ## - LINKING ENTRY COMPLEXITY NOTE | |
| Linking entry complexity note | Resources and Services? 3. |
| 583 ## - ACTION NOTE | |
| Institution to which field applies | As assessed by the respondents, do the following factors affect the performance of their college with regard to the following variables: 3.1 |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Political/Legal, 3.2 |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Economic, 3.3 |
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| -- | Social, 3.4 |
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| -- | Technological, and 3.5 |
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| -- | Marketing Capability? 4. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Numeration | Do faculty/students differ in their awareness/insight regarding the stated variables which affect the performance of their colleges? 5. |
| 610 ## - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Subordinate unit | What strategic model may be proposed for the improvement of these private colleges? The Descriptive Normative Survey method was used in this study. This method describes the nature of the situation as it exists and explores the course of a particular phenomenon based on established norm and standard (McBurney, 1996). The survey method according to Rivera (1999) is a systematic examination of the conditions or value in order to collect the data analysis of some aspect area or group. A set of validated questionnaire-checklist were utilized as primary tools in the collection of data. This was supplemented by interviews, observation and document analysis. The interview (Bogden and Biklen, 1998), is an important phase in the study because it is a purposeful conversation between two or more persons to gather pertinent data or information, thus developing new insights for data analysis and interpretation. Documentary analysis on the other hand, is a systematic searching, arranging and interpreting of accumulated data to discover its relevance to the study (Bogden and Bikten, 1998). The research environment involved six (6) private colleges. The colleges are as follows: Saint Bernadette College of Alabang, Lyceum College, Regis Marie College, Las Piñas College, St. Francis of Assisi College and San Beda College administrators and faculty for the school year 2006-2007. Purposive sampling was adopted in selecting the aforementioned educational institution, while random sampling was used in choosing the respondents, namely: administrators, faculty and the students for the school year 2006-2007. The researcher used the following in her study: The questionnaire was used as an instrument to elicit personal information and the data needed in the study. The validation of this instrument was done with the help of a research adviser and the various professors in the different colleges. The questionnaire consisted of four parts: The first part of the questionnaire contained the respondent's profile. This part provided the researcher with the background of the respondents. The second part contained questions on the standard set by the accrediting agencies being complied by the colleges. The third part contained questions on the factors that affect the performance of the college. The last part contained questions in the awareness/insights regarding the affect of the performance of the college. In rating the questions, the Likert Scale was used and the respondents were asked to answer each item in terms of the varying degrees in the performance/awareness/insights of the different schools. An interview was conducted by the researcher with the students, teachers, and administrators as a follow-up technique in clarifying some responses stated in the questionnaires. As a source of information to verify the entries of the responses to the questionnaires a documentary analysis was used. Letters of request and endorsement from the Commission on Higher Education (CHED) were brought to the different colleges involved in the study. The Heads of the institutions referred the researcher to the Deans who took charge of the distribution and retrieval of the validated instruments. The distribution of the questionnaires was done on November 30, 2006 and were retrieved January 2007. Thereafter, the data were sorted, the different tables needed were prepared and eventually, the data were tabulated and encoded. The survey results were brought to a satisfaction for processing on April, 2007. Several statistical methods were used in this research to analyze and interpret the data. The Friedman rank test-Two way Anova, this was used to determine the rank total (Rj) differs significantly. Another is the Z-test which measures the degree of difference between the faculty and students mean scores of the respondents. The data gathered were compiled, collated and summarized separately by groups of respondents. The responses for each item were categorized based on the specific problem raised. The following were utilized in the treatment of data: The frequency which is the actual response to a specific item/question in the questionnaire was determined where the respondents tick choices. Percentage was used as a descriptive statistics that describes a part of a whole and weighted mean was used to measure the respondents' assessment. It is also done by multiplying each value in the group by the appropriate weight factor and the product is summed up and divided by the total number of respondents. The data were interpreted by using the 5-point Likert Scale Method, as the criterion, which serves as the basis for the interpretation of the data. The salient findings of the study were as follows: 1. |
| 611 ## - SUBJECT ADDED ENTRY--MEETING NAME | |
| Meeting name or jurisdiction name as entry element | The current status of the selected colleges in terms of: 1.1 |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| General subdivision | Quality of Graduates. |
| 648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM | |
| Source of heading or term | The institutions ability to provide quality education that in turn produces quality of graduates indicated good performance. The researcher found out that even if the institutions are not popular but they produce superior or quality of graduates they enjoy good level standing in the community thereby enjoying competitive position. Likewise, established institutions which have stayed in the business for many years enjoy competitive and marketable positions. 1.2 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Number of Enrollees |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | In demand courses have edge in the market. Established and well known institutions enjoy stability in their position, which can be seen in their enrollment population. 1.3 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Authority record control number or standard number | Financial Flexibility/ Sizable Profit |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Relationship information | The financial analysis of the business is an important factor to provide information regarding a firm's overall economic performance. From this analysis the business can ensure quality education by proper allocation of funds for the promotion of the school. In addition, financial analysis is a very useful tool to determine the weak programs/courses through the number of enrollees which in effect will be the basis of analysis of what strategy to formulate in order to find solutions to the foregoing problem which is the decreasing enrollment. 2. |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Subordinate unit | The standard set by the accrediting agencies being complied by these colleges in terms of: 2.1 |
| 711 ## - ADDED ENTRY--MEETING NAME | |
| Meeting name or jurisdiction name as entry element | Philosophy of the School. The two respondents namely: The administrators and faculty were found that the standard set by the accrediting agencies being complied by the colleges as regard to philosophy of the school was generally rated agree by the overall mean of 3.60. 2.2 |
| 730 ## - ADDED ENTRY--UNIFORM TITLE | |
| Version | Administration Policies and Practice The respondents generally assessed that the standard set by the accrediting agencies being complied by the colleges as regard administrative policy and practice was rated agree by the overall rating of 3.52. 2.3 |
| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| -- | Curriculum Development The administrators and faculty assessment on the standard set by the accrediting agencies being complied by the colleges as regard to curriculum development was rated agree on all the items, relative to the curriculum development was moderately agree, as evidenced by the overall mean score of 3.45. 2.4 |
| 753 ## - SYSTEM DETAILS ACCESS TO COMPUTER FILES | |
| Operating system | Teacher Effectiveness The respondents assessment on the standard set by the accrediting agencies being complied by the colleges as regard to teacher effectiveness was agree as indicated by an overall mean of 3.55. 2.5 |
| 767 ## - TRANSLATION ENTRY | |
| Title | In-service Education and Staff Development The respondent assessment on the standard set by the accrediting agencies being complied by the colleges as regard to In-service Education and Staff Development was agree as indicated by an overall mean score of 3.55. 2.6 |
| 770 ## - SUPPLEMENT/SPECIAL ISSUE ENTRY | |
| Title | Quality of Service The two groups of respondents rated the implementation of the quality of service as moderately agree as evidenced by the overall mean score of 3.38. 2.7 |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Resources and Services The data show that the general assessment of the administrator and faculty on the items relative the resources and services was moderately agree as evidenced by an overall mean score of 3.41. 3. |
| 774 ## - CONSTITUENT UNIT ENTRY | |
| Title | The data show the general assessment of the administrators, faculty and students on the criteria was 3.76 highly affected. 4. |
| 775 ## - OTHER EDITION ENTRY | |
| Title | The assessment of faculty did not differ from that of the student respondents in terms of support staff/personnel, administration, courses/programs, extracurricular activities, security, and tuition fees. |
| 776 ## - ADDITIONAL PHYSICAL FORM ENTRY | |
| Uniform title | On the other hand, the obtained z values of 3.5 for facilities, 3.75 for faculty, 2.33 for effective curriculum, and 2.60 for quality of instructional materials with 2255 degrees of freedom is greater than the critical value of 1.960 at 0.05 level of significance which means that there is a significant difference between the assessments of faculty and students mean scores in facilities, faculty, |
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| Institution code [OBSOLETE] | 5 |
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