Strategic marketing management / readings selected by Robert J. Dolan. 6
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Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Practice of management seriesBoston, Mass. : Harvard Business School Publications, 1991;copyright 1991.46Edition: Description: 25 cm. xvi, 656 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 875843107ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management. Marketing -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8/02 LOC classification: | HF5415.13 | .S878 19912Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.802 St82 1991 (Browse shelf) | Available | C26670 |
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| 658.8005 Ap58 2005 Applications in basic marketing : clippings from the popular business press / | 658.802 As71m 1990 Marketing : principles & strategy / | 658.802 R251s 2007 Strategic marketing planning / | 658.802 St82 1991 Strategic marketing management / | 658.81 St54s 1981 Sales management : decisions, strategies, and cases / | 658.812 An23k 1995 Knock your socks off answers : solving customer nightmares & soothing nightmare customers / | 658.812 Az25c 2008 Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / |
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Includes bibliographical references and index.
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