Media today : an introduction to mass communication / Joseph Turow. 6
By: Turow, Joseph. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Boston : Houghton Mifflin Co., [1999];copyright 1999.46Edition: Description: 26 cm. xviii, 490 p. : ill. (some col.)Content type: text Media type: 2 Carrier type: volumeISBN: 395870771ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Mass media. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 302.23 LOC classification: | P90 | .T874 19992Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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| Book | PLM | PLM Circulation Section | Circulation-Circulating | 302.23 T862 m 1999 (Browse shelf) | Available | C29447 |
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| 302.23 Se83c 1997 Communication theories : origins, methods, and uses in the mass media / | 302.23 Sp26m 2010 Media effects research : a basic overview / | 302.23 T139 2007 Taking sides : clashing views in mass media and society / | 302.23 T862 m 1999 Media today : an introduction to mass communication / | 302.23 T862m 2011 Media today : an introduction to mass communication / | 302.23 Un2 2010 Understanding community media / | 302.23 V838m 1999 The media of mass communication /. |
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Includes bibliographical references and index.
Understanding mass media: Understanding mass media, why should we care; Making sense of the media business; Government regulation, self-regulation, and ethics -- Print media: Print media, from past to present; Book industry; Newspaper industry; Magazine industry -- Electronic media: Rise of sound recordings and radio; Radio industry; Recording industry; Rise of motion pictures and television; Motion picture industry; Television industry; Computer software and on-line services -- Advertising and public relations: Rise of advertising and public relations; Advertising; Public relations --Conglomerates and cross-media activities: Understanding the big picture; Understanding cross-media strategies -- Mass media issues and effects: Mass media issues; Media issues in play -- Glossary.
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How do books, newspapers, music recordings, movies, television shows, and online sites get made? How does content in different media get funded, produced and delivered to the right audiences? Why do certain materials and not others get created and distributed in different media? What role do governments (federal, state, local) play in the process? [This book] addresses these and related questions with concrete examples from a wide variety of mass media - from books to cable television, highway billboards to online services. The text tracks, among other developments, the explosion of competition among new and old media, pressures toward greater and greater conglomeratization among media firms, the need to increasing segment audiences, and their obligation to expand global sales. Students need to understand what is happening, why, and with what possible consequences for society. -Pref.
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