Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H. Lucas. 6
By: Ferrell, O. C. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Australia : South-Western, 2002;copyright 2002.46Edition: Second EditionDescription: 26 cm. xxvi, 469 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 30321034ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management.;Management Marketing;Marketing -- -- 20 -- Case studies | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 LOC classification: | HF5415.13 | .M3586 20022Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.8 F413m 2002 (Browse shelf) | Available | C30423 |
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| 658.8 D978b 2009 Business marketing : connecting strategy, relationships, and learning / | 658.8 Ev23 2006 Event-based marketing : strategies and cases | 658.8 F146f 2012 Foundations of marketing / | 658.8 F413m 2002 Marketing strategy / | 658.8 F93i 1973 Introduction to the marketing system | 658.8 G415s 2009 Strategic marketing planning / | 658.8 G82m 1973 Multiattribute decisions in marketing: a measurement approach |
Previous ed. published under title. 56
Includes bibliographical references and index.
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