Multiattribute decisions in marketing: a measurement approach Paul E. Green [and] Yoram Wind. With contributions by J. Douglas Carroll. 6
By: Green, Paul E. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Editors' series in marketingHinsdale, Ill : Dryden Press, 1973;copyright 1973.46Edition: Description: 24 cm. xvii, 396 p. illusContent type: text Media type: 2 Carrier type: volumeISBN: 30919150ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Decision-making.;Motivation research (Marketing);Marketing research. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 LOC classification: | HF5415.3 | .G6972Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.8 G82m 1973 (Browse shelf) | Available | C12355 |
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| 658.8 F413m 2002 Marketing strategy / | 658.8 F93i 1973 Introduction to the marketing system | 658.8 G415s 2009 Strategic marketing planning / | 658.8 G82m 1973 Multiattribute decisions in marketing: a measurement approach | 658.8 H46m 1976 Marketing/ | 658.8 H976b 2010 Business marketing management : B2B / | 658.8 K153s 1999 Services marketing management : an international perspective / |
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Bibliography: p. 374-387.
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