Services marketing management : an international perspective / by Kans Kasper, Piet van Helsdingen, Wouter De Vries, Jr. 6
By: Kasper, Hans. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; New York :;New York : Wiley, 1999;copyright 1999.46Edition: Description: 25 cm. xviii, 750 p. : ill. (some col.), mapContent type: text Media type: 2 Carrier type: volumeISBN: 471984906ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Marketing;Management.;Marketing;Management. Service industries;Customer services -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 LOC classification: | HD9980.5 | .K375 19992Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.8 K153s 1999 (Browse shelf) | Available | C31394 |
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| 658.8 G82m 1973 Multiattribute decisions in marketing: a measurement approach | 658.8 H46m 1976 Marketing/ | 658.8 H976b 2010 Business marketing management : B2B / | 658.8 K153s 1999 Services marketing management : an international perspective / | 658.8 K848f 2003 A framework for marketing management / | 658.8 K848m 2006 Marketing management / | 658.8 K848p 2012 Principles of marketing / |
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Includes bibliographical references (p. 726-739) and index.
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