Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 6
By: Lamb, Charles W. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Cincinnati, Ohio : College Division, South-Western Publishing, [1992];copyright 199246Edition: Description: 27 cm. xxxv, 757 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 538813687ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management. Marketing.;Marketing -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 L165p 1992 LOC classification: | HF5415 | .L2624 19922Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.8 L165p 1992 (Browse shelf) | Available | C25501 |
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| 658.8 K848m 2006 Marketing management / | 658.8 K848p 2012 Principles of marketing / | 658.8 K848p 2012 Principles of marketing / | 658.8 L165p 1992 Principles of marketing / | 658.8 L514s 2011 Social marketing : influencing behaviors for good / | 658.8 M867c 1995 Cases in marketing management / | 658.8 N17n 1971 The marketing economy: an analytical approach/ |
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Includes bibliographical references and indexes.
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