Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler. 6
By: Lee, Nancy, 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Los Angeles : SAGE, ©2011;copyright 201146Edition: Fourth editionDescription: 24 cm. xi, 502 pages : illustratonsContent type: text Media type: other Carrier type: volumeISBN: 9781412981491 (paperback : alk. paper)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Social marketing.;Behavior modification. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 L514s 2011 LOC classification: | HF5414 | .K67 20112Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.8 L514s 2011 (Browse shelf) | Available | C36570 |
Browsing PLM Shelves , Shelving location: Circulation Section , Collection code: Circulation-Circulating Close shelf browser
| No cover image available | No cover image available | No cover image available |
|
No cover image available | No cover image available | No cover image available | ||
| 658.8 K848p 2012 Principles of marketing / | 658.8 K848p 2012 Principles of marketing / | 658.8 L165p 1992 Principles of marketing / | 658.8 L514s 2011 Social marketing : influencing behaviors for good / | 658.8 M867c 1995 Cases in marketing management / | 658.8 N17n 1971 The marketing economy: an analytical approach/ | 658.8 P441m 2004 Marketing management : knowledge and skills / |
Prev. ed. entered under: Kotler, Philip. 56
Includes bibliographical references and indexes.
5
5
There are no comments for this item.