The art of using science in marketing. Charles Ramond, Foreword by Martin Mayer. 6
By: Ramond, Charles. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Harper & Row's series in marketing managementNew York : Harper & Row, 197446Edition: Description: 24 cm. xix, 298 p. illusContent type: text Media type: 2 Carrier type: volumeISBN: 0060453206;0060453214 (pbk.)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Marketing.;Marketing research.;Product management. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 LOC classification: | HF5415 | .R272Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.8 R14a 1974 (Browse shelf) | Available | C12357 |
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| 658.8 P441m 2008 Marketing management : knowledge and skills / | 658.8 P441p 1994 A preface to marketing management / | 658.8 P932m 2010 Marketing / | 658.8 R14a 1974 The art of using science in marketing. | 658.8 R33i 1973 Introduction to marketing management text and cases | 658.8 Si4c 1973 Case problems in marketing/ | 658.8 St26f 1985 Fundamentals of marketing / |
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Bibliography: p. [265]-289.
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