Fundamentals of marketing / William J. Stanton. 6
By: Stanton, William J. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; McGraw-Hill series in marketingNew York : McGraw-Hill, 1985;copyright 1984.46Edition: Seventh EditionDescription: 25 cm. xxii, 697 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 9710821539ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Case studies. Marketing.;Marketing -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 LOC classification: | HF5415 | .S745 19842Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.8 St26f 1985 (Browse shelf) | Available | C19947 |
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| 658.8 R14a 1974 The art of using science in marketing. | 658.8 R33i 1973 Introduction to marketing management text and cases | 658.8 Si4c 1973 Case problems in marketing/ | 658.8 St26f 1985 Fundamentals of marketing / | 658.8 St2f 1978 Fundamentals of marketing / | 658.8 Z37s 2013 Services marketing : integrating customer focus across the firm / | 658.8001 Problems in marketing |
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Includes bibliographical references and indexes.
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