Marketing communications : contexts, strategies, and applications / Chris Fill. 6
By: Fill, Chris. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Harlow, England : Prentice Hall, 200546Edition: 4th edDescription: xxxvii, 911 pContent type: text Media type: 2 Carrier type: volumeISBN: 273687727ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Communication in marketing.;Marketing channels.;Sales promotion. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8/02 LOC classification: | HF5415.123 | .F55 20052Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.802 F48m 2006 (Browse shelf) | Available | C32536 |
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| 658.8008 St8 1976 Strategic advertising decisions : selected readings / | 658.802 C855s 2013 Strategic marketing / | 658.802 D397g 2010 Global marketing and advertising : understanding cultural paradoxes / | 658.802 F48m 2006 Marketing communications : contexts, strategies, and applications / | 658.802 H554m 2013 Marketing strategy : the thinking involved / | 658.8093321 M189m 1980 Marketing financial services / | 658.80972 C83m 1971 Marketing architectural and engineering services / |
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Includes bibliographical references and index.
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