Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. 6
By: Shimp, Terence A. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Australia : South-Western Cengage Learning, [2010];copyright 2010.46Edition: Eighth EditionDescription: 29 cm. xx, 668 p. : ill. (some col.)Content type: text Media type: 2 Carrier type: volumeISBN: 9780324593600;0324593600 (hbk.)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Communication in marketing.;Sales promotion.;Advertising.;Direct marketing. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | HF5415.123 | .S54 20102Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.82 Sh62a 2010 (Browse shelf) | Available | C35655 |
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| 658.81 Sa32 2006 Sales management : analysis and decision making / | 658.812 B268r 2010 Relationship marketing : a consumer experience approach / | 658.812 C429c 2013 Customer relationship management / | 658.82 Sh62a 2010 Advertising, promotion, and other aspects of integrated marketing communications / | 658.827 B733 2006 Brand management : the emerging paradigm/ | 658.827 H726g 2010 The global brand : how to create and develop lasting brand value in the world market / | 658.827 K823s 2008 Strategic brand management : building, measuring, and managing brand equity / |
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Includes bibliographical references and indexes.
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