Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. 6
By: Boyd, Harper W. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Homewood, Ill. : R.D. Irwin, 198146Edition: Fifth EditionDescription: 25 cm. xiv, 693 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 9710502069ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Case studies. Marketing research.;Marketing research -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8/3 LOC classification: | HF5415.2 | .B65 19812Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.83 B693m 1981 (Browse shelf) | Available | C20476 |
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| 658.827 H726g 2010 The global brand : how to create and develop lasting brand value in the world market / | 658.827 K823s 2008 Strategic brand management : building, measuring, and managing brand equity / | 658.827 V59b 2010 Branding demystified : plans to payoffs / | 658.83 B693m 1981 Marketing research : text and cases / | 658.83 C448m 1981 Marketing research : analysis and measurement / | 658.83 C868m 1981 The marketing research process / | 658.83 K418m 1999 Marketing research : measurement, method and application/ |
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Includes bibliographical references and index.
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