Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins. 6
By: Tull, Donald S. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; New York :;London : Macmillan Pub. Co. ;;Collier Macmillan, 1987;copyright 1987.46Edition: Fourth EditionDescription: 24 cm. xvi, 845 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 9711105098;0029468108 (international ed.)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Case studies. Marketing research.;Marketing research -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8/3 LOC classification: | HF5415.2 | .T83 19872Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.83 T822m 1987 (Browse shelf) | Available | C28219 |
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| 658.83 C868m 1981 The marketing research process / | 658.83 K418m 1999 Marketing research : measurement, method and application/ | 658.83 M294m 2010 Marketing research : an applied orientation / | 658.83 T822m 1987 Marketing research : measurement and method : a text with cases / | 658.83028 Al5m 1977 Marketing techniques for analysis and control / | 658.834 R33c 1977 Consumer behavior / | 658.834 Sh5m 1974 Models of buyer behavior: conceptual, quantitative, and empirical |
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Includes bibliographical references and indexes.
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