Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. 6
By: Hawkins, Del I. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Boston : McGraw-Hill Irwin, 2010;copyright 2010.46Edition: Eleventh EditionDescription: 1 CD-ROM (4 3/4 in.) 27 cm. + xxii, 778 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 9780070171008;0073381101 (alk. paper);9780077294106 (alk. paper);0077294106 (alk. paper)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Consumer behavior;Market surveys;Consumer behavior -- United States.;United States.;United States -- 20 -- Case studies | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8/3420973 LOC classification: | HF5415.33.U6 | H38 20102Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.8342 H314c 2010 (Browse shelf) | Available | C34512 |
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| 658.834 Sm6i 1972 Interviewing in market and social research. | 658.8342 B455c 1986 Consumer behavior : concepts and strategies / | 658.8342 Ea77c 2009 Consumer behaviour : applications in marketing / | 658.8342 H314c 2010 Consumer behavior : building marketing strategy / | 658.8342 H314c 2013 Consumer behavior : building marketing strategy / | 658.8342 J267 2010 Consumer psychology/ / | 658.8342 M871c 1990 Consumer behavior / |
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Includes bibliographical references and index.
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