Direct marketing management / Mary Lou Roberts, Paul D. Berger. 6
By: Roberts, Mary Lou. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Boston : Prentice Hall, 1999;copyright 1999.46Edition: Second EditionDescription: 24 cm. xviii, 447 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 013084084XISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Direct marketing. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8/4 LOC classification: | HF5415.126 | .R62 19992Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.84 R543d 1999 (Browse shelf) | Available | C29913 |
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| 658.84 In8 2009 Internet marketing : strategy, implementation and practice / | 658.84 J599g 2009 Global marketing : foreign entry, local marketing, & global management / | 658.84 K243g 2013 Global marketing / | 658.84 R543d 1999 Direct marketing management / | 658.84 Sch57e 2001 Electronic commerce/ | 658.84 St45m 1977 Marketing channels / | 658.848 K151m 1992 Managing global marketing : cases and text / |
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Includes bibliographical references and index.
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