Contemporary advertising / Courtland L. Bovée, William F. Arens. 6
By: Bovée, Courtland L. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; The Irwin series in marketingHomewood, Ill. : Irwin, 198946Edition: Third EditionDescription: 28 cm. xxv, 662 p. : ill. (some col.)Content type: text Media type: 2 Carrier type: volumeISBN: 256065195ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.1 LOC classification: | HF5821 | .B62 19892Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.1 B669c 1989 (Browse shelf) | Available | C25481 |
Browsing PLM Shelves , Shelving location: Circulation Section , Collection code: Circulation-Circulating Close shelf browser
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| 658.9591 B69a 1965 Advertising management : selected readings / | 659.1 Al79a 2010 Advertising creative : strategy, copy + design / | 659.1 B41a 2012 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B669c 1989 Contemporary advertising / | 659.1 D62a 1977 Advertising principles, problems, and cases / | 659.1 K237h 1991 How to produce creative advertising : proven techniques & computer applications / | 659.1 K678 a 1979 Advertising procedure / |
Includes index. 56
Bibliography: p. 1-9 (3rd group)
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