Advertising and integrated brand promotion/ Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 6
By: O'Guinn, Thomas C. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Australia ;;Mason, OH : South-Western Cengage Learning, 2009;copyright 200946Edition: Fifth editionDescription: 28 cm. xlii, 726 pages : color illustrationsContent type: text Media type: 2 Carrier type: volumeISBN: 9780324568677 (paperback)ISSN: 2Other title: Advertising & integrated brand promotion 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising.;Advertising media planning. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.1 Og9a 2009 LOC classification: | HF5821 | .O34 20092Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.1 Og9a 2009 (Browse shelf) | Available | C34326 |
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| 659.1 K237h 1991 How to produce creative advertising : proven techniques & computer applications / | 659.1 K678 a 1979 Advertising procedure / | 659.1 Og9a 2006 Advertising and integrated brand promotion / | 659.1 Og9a 2009 Advertising and integrated brand promotion/ | 659.1 P881 2005 The practice of advertising/ | 659.1 R736a 1987 Advertising and promotion management / | 659.1 Sm61a 1994 The advertising kit : a complete guide for small businesses / |
Cover title: Advertising & integrated brand promotion. 56
Includes bibliographical references and indexes.
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