Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. 6
By: Wells, William, 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Upper Saddle River, N.J. : Prentice Hall, 1998;copyright 1998.46Edition: Fourth EditionDescription: 29 cm. xxi, 731 p. : ill. (some col.)Content type: text Media type: 2 Carrier type: volumeISBN: 137833660ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.1 LOC classification: | HF5823 | .W455 19982Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.1 W462a 1998 (Browse shelf) | Available | C29783 |
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| 659.1 R736a 1987 Advertising and promotion management / | 659.1 Sm61a 1994 The advertising kit : a complete guide for small businesses / | 659.1 W462a 1989 Advertising : principles and practice / | 659.1 W462a 1998 Advertising : principles & practice / | 659.1 W933a 1982 Advertising / | 659.1042 M163a 2004 Advertising : a cultural economy / | 659.108 K678e 1970 Exploring advertising. |
56
Includes bibliographical references and index.
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