Advertising / John S. Wright, Willis L. Winter, Jr., Sherilyn K. Zeigler. 6
By: Wright, John Sherman, 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; McGraw-Hill series in marketingNew York : McGraw-Hill, 1982;copyright 1982.46Edition: 5th edDescription: 27 cm. xiv, 545 p. : ill. (some col.)Content type: text Media type: 2 Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.1 LOC classification: | HF5823 | .W7 19822Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.1 W933a 1982 (Browse shelf) | Available | C14684 |
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| 659.1 Sm61a 1994 The advertising kit : a complete guide for small businesses / | 659.1 W462a 1989 Advertising : principles and practice / | 659.1 W462a 1998 Advertising : principles & practice / | 659.1 W933a 1982 Advertising / | 659.1042 M163a 2004 Advertising : a cultural economy / | 659.108 K678e 1970 Exploring advertising. | 659.10973 N54a 1974 Advertising, management, and society: a business point of view. |
56
Includes bibliographies and index.
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