The brains behind great ad campaigns : creative collaboration between copywriters and art directors / Margo Berman and Robyn Blakeman. 6
By: Berman, Margo, 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Lanham, Md. : Rowman & Littlefield Publishers, 2009;copyright 2009.46Edition: Description: 23 cm. x, 240 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 9780742555501;074255550X (alk. paper);9780742555518 (pbk. : alk. paper);0742555518 (pbk. : alk. paper)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising campaigns.;Brand name products.;Advertising.;Brand name products. -- -- -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.1/15 LOC classification: | HF5837 | .B47 20092Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.113 B456b 2009 (Browse shelf) | Available | C35180 |
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| 659.108 K678e 1970 Exploring advertising. | 659.10973 N54a 1974 Advertising, management, and society: a business point of view. | 659.111 Si83a 2010 Advertising media planning / | 659.113 B456b 2009 The brains behind great ad campaigns : creative collaboration between copywriters and art directors / | 659.13 Ad18m 1977 Media planning / | 659.132 Sh27c Copywriting : successful writing for design, advertising, and marketing / | 659.1324 C178a 1981 Advertising agency and studio skills / |
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Includes bibliographical references and index.
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Discusses the collaborative advertising process, covering topics such as layout style, storytelling, strategic verbal and visual approaches, brainstorming, and more, with examples, illustrations, and advice on the fundamentals of an effective ad campaign.
Adult;Adult Follett Library Resources
5
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