Copywriting for the electronic media : a practical guide / Milan D. Meeske. 6
By: Meeske, Milan D. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Belmont, CA : Wadsworth Publishing, [1998];copyright 199846Edition: Third editionDescription: 28 cm. xvii, 295 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 0534507549 (alk. paper)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising copy.;Broadcast advertising. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.14 M472c 1998 LOC classification: | HF5825 | .M38 19982Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.14 M472c 1998 (Browse shelf) | Available | C28583 |
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| 659.1324 C178a 1981 Advertising agency and studio skills / | 659.1342 V82 1975 Visual communication through signage : volume 2, sign evaluation / | 659.14 B644r 1984 The radio & television commercial / | 659.14 M472c 1998 Copywriting for the electronic media : a practical guide / | 659.14 M472c 2009 Copywriting for the electronic media : a practical guide / | 659.2 B63d 2009 Developing the public relations campaign : a team-based approach / | 659.2 C979e 2006 Effective public relations / |
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Includes bibliographical references (p. [289]-290) and index.
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