Developing the public relations campaign : a team-based approach / Randy Bobbitt, Ruth Sullivan. 6
By: Bobbitt, William R. 4 0 (William Randy)16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Boston, MA : Pearson A and B, ©2009;copyright 200946Edition: Second editionDescription: 24 cm. xvii, 270 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780205569908 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Public relations. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.2 B63d 2009 LOC classification: | HM1221 | .B63 20092Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.2 B63d 2009 (Browse shelf) | Available | C34024 |
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| 659.14 B644r 1984 The radio & television commercial / | 659.14 M472c 1998 Copywriting for the electronic media : a practical guide / | 659.14 M472c 2009 Copywriting for the electronic media : a practical guide / | 659.2 B63d 2009 Developing the public relations campaign : a team-based approach / | 659.2 C979e 2006 Effective public relations / | 659.2 Es74 2001 Essentials of public relations / | 659.2 G82c 2007 Creativity in public relations / |
Rev. ed. of: Developing the public relations campaign. 2005. 56
Includes bibliographical references (p. 247-261) and index.
Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : nonmedia channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues.
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