The practice of public relations / Fraser P. Seitel. 6
By: Seitel, Fraser P. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Boston : Pearson, 2011;copyright 2011.46Edition: Eleventh EditionDescription: 26 cm. 448 p. : col. illContent type: text Media type: 2 Carrier type: volumeISBN: 9780137058310;0136088902 (pbk.)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Public relations -- United States. -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.2 LOC classification: | HM1221 | .S45 20112Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.2 Se45p 2011 (Browse shelf) | Available | C34929 |
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| 659.2 Ol4p 2007 Public relations strategy / | 659.2 P96 2004 Public relations in Asia : an anthology / | 659.2 P96 2012 Public relations : the profession and the practice / | 659.2 Se45p 2011 The practice of public relations / | 659.2 Sm64b 2003 Becoming a public relations writer : a writing process workbook for the profession / | 659.2 Sm64s 2009 Strategic planning for public relations / | 659.2 W643p 1995 Public relations strategies and tactics. |
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Includes bibliographical references and index.
What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.
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