Strategic social media : from marketing to social change / L. Meghan Mahoney and Tang Tang. 6
By: Mahoney, L. Meghan. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Chichester, United Kingdom : Wiley-Blackwell, [2016];©201746Edition: Description: 1 online resource (360)Content type: text Media type: computer Carrier type: online resourceISBN: 9781119370680ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Social media.;User-generated content.;Internet marketing. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: Electronic books. -- 2 -- Additional physical formats: DDC classification: | 302.3 LOC classification: | HM742 | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | HM742 .M43 2016 (Browse shelf) | Available | C-EB052 |
Browsing PLM Shelves , Shelving location: Circulation Section , Collection code: Circulation-Circulating Close shelf browser
| No cover image available |
|
|
|
|
|
|
||
| HG6024.A3 .Q36 2016 Manufacturing and managing customer-driven derivatives / | HM538 .A238 2019 Advances in comparative survey methods : multinational, multiregional, and multicultural contexts (3MC) / | HM623 .C266 2016 A Companion to popular culture / | HM742 .M43 2016 Strategic social media : from marketing to social change / | HM1033 P37 2014 Social work perspectives on human behaviour / | HN 17.5 A56 1989 Annual editions : global issues 89/90 / | HN 17.5 A56 1989 Annual editions : global issues 89/90 / |
56
Includes bibliographical references and index.
Social Media in Convergence. Understanding Social Media and Social Behavior Change -- Information Diffusion -- Establishing Community -- Mobilizing Your Audience -- Social Media Users and Messages. Transforming Audiences into Users -- Active Within Structures -- Best Practices for Social Media Engagement -- Mobile Marketing and Location-based Applications -- Social Media Marketing and Business Models. Reconsidering the Long Tail -- Social Media Business Models -- Social Media Marketing Strategies -- Evaluating Social Media Marketing -- Marketing for Social Good. Social Media and Health Campaigns -- Social Media and Civic Engagement -- Communication for Development -- Social Media and Entertainment-Education -- Social Media for Social and Behavior Change. Integrating Old with New -- Social Media for Social Behavior Change -- Arguing for a General Framework for Social Media Scholarship -- The Future of Social Media.
5
5
Print version record.
There are no comments for this item.