Understanding media in the digital age : connections for communication, society, and culture / Everette E. Dennis, Melvin L. DeFleur. 6

By: Dennis, Everette E. 4 0 16, [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; New York : Allyn & Bacon, [2010];copyright 201046Edition: Description: 28 cm. xiii, 411 pages : illustrations (some color)Content type: text Media type: unmediated;unmediated Carrier type: volumeISBN: 9780205595822 (paperback);0205595820ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 1923- DeFleur, Melvin L. 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Digital media.;Digital communication. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | QA76.76.I59 | D46 20102Other classification:
Contents:
Understanding communication concepts in the internet age -- Navigating change: the rise of digital and global media -- Books: the first and most respected mass medium -- Newspapers and news media: delivering information to society -- Magazines: voices for many interests -- Motion pictures: the great entertainer -- Radio: the resilient medium -- Television: the most influential medium -- News, journalism and public affairs -- Popular culture: entertainment, sports and music -- Advertising: using media in the marketplace -- Public relations: influencing beliefs, attitudes and actions -- Social forces: economics, technology and policy -- Media effects: the processes and influences of mass communication -- Ethics: assessing the content and behavior of the media.
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Includes bibliographical references and index.

Understanding communication concepts in the internet age -- Navigating change: the rise of digital and global media -- Books: the first and most respected mass medium -- Newspapers and news media: delivering information to society -- Magazines: voices for many interests -- Motion pictures: the great entertainer -- Radio: the resilient medium -- Television: the most influential medium -- News, journalism and public affairs -- Popular culture: entertainment, sports and music -- Advertising: using media in the marketplace -- Public relations: influencing beliefs, attitudes and actions -- Social forces: economics, technology and policy -- Media effects: the processes and influences of mass communication -- Ethics: assessing the content and behavior of the media.

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