Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 6
By: Lamb, Charles W. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Australia : South-Western College Publishing, [2001];copyright 200146Edition: Second editionDescription: 1 computer laser optical disc (4 3/4 in.) 28 cm. + xxviii, 579 pages : color illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 0324043767 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management. Marketing.;Marketing -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 L165e 2001 LOC classification: | HF5415 | .L2623 20012Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.8 L165e 2001 (Browse shelf) | Available | C36925 |
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| 658.8 G869m 2010 Marketing / | 658.8 K848m 1991 Marketing management : analysis, planning, implementation, and control / | 658.8 K848p 2009 Principles of marketing / | 658.8 L165e 2001 Essentials of marketing / | 658.8 M19m 1972 The marketing mystique | 658.8 M341 1984 Marketing effectiveness : insights from accounting and finance / | 658.8 P42b 2009 Basic marketing : a marketing strategy planning approach / |
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Includes bibliographical references (p. 552-564) and indexes
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