Marketing research / Carl McDaniel, Jr., Roger Gates. 6
By: McDaniel, Carl D. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Hoboken, NJ : Wiley, 2007;copyright 2007.46Edition: Seventh EditionDescription: 1 CD-ROM (4 3/4 in.) xxvii, 623 p. illContent type: text Media type: 2 Carrier type: volumeISBN: 9780471755289;9780471755289 (hbk.)ISSN: 2Other title: 6 []Uniform titles: | | SPSS for Windows. Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Marketing research. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | HF5415.2 | .M3823 20072Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.83 M141m 2007 (Browse shelf) | Available | C35732 |
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| 658.8 P42b 2009 Basic marketing : a marketing strategy planning approach / | 658.81 Sa32 2010 Sales management / | 658.83 B937m 2000 Marketing research / | 658.83 M141m 2007 Marketing research / | 658.848 G51 1992 Global marketing management : cases and readings / | 658.85 W439s 1995 Selling : building partnerships / | 658.87 D912m 1972 Modern retailing management: basic concepts and practices |
SPSS 14.0 student version, for Windows 2000, XP, and ME--CD-ROM. 56
Includes bibliographical references and index.
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