Global marketing management : cases and readings / edited by Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett. 6
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Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Reading, MA : Addison-Wesley, [1992];copyright 199246Edition: Second editionDescription: 24 cm. xi, 751 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 201542803ISSN: 2Other title: 6 []Uniform titles: | | Multinational marketing management. Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management.;Management Export marketing;Export marketing -- -- 20 -- Case studies | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.848 G51 1992 LOC classification: | HF1416 | .G56 19912Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.848 G51 1992 (Browse shelf) | Available | C35747 |
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| 658.81 Sa32 2010 Sales management / | 658.83 B937m 2000 Marketing research / | 658.83 M141m 2007 Marketing research / | 658.848 G51 1992 Global marketing management : cases and readings / | 658.85 W439s 1995 Selling : building partnerships / | 658.87 D912m 1972 Modern retailing management: basic concepts and practices | 659.1 K678o 1986 Otto Kleppner's Advertising procedure / |
Rev. ed. of: Multinational marketing management. c1988. 56
Includes bibliographical references.
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