Otto Kleppner's Advertising procedure / Otto Kleppner, Thomas Russell, Glenn Verrill. 6
By: Kleppner, Otto, 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; The Prentice-Hall series in marketingEnglewood Cliffs, NJ : Prentice Hall, 1983;copyright 1983.46Edition: Ninth EditionDescription: xvii, 665 p. : illContent type: text Media type: 2 Carrier type: volumeISBN: 9710833928ISSN: 2Other title: 6 []Uniform titles: | Advertising procedure | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.1 LOC classification: | HF5823 | .K45 19832Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 659.1 K678o 1986 (Browse shelf) | Available | C22235 |
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| 658.848 G51 1992 Global marketing management : cases and readings / | 658.85 W439s 1995 Selling : building partnerships / | 658.87 D912m 1972 Modern retailing management: basic concepts and practices | 659.1 K678o 1986 Otto Kleppner's Advertising procedure / | 659.1 Og9a 2008 Advertising and integrated brand promotion / | 659.1 R661h 2003 How to advertise : what works, what doesn't- and why / | 660.28 F332e 2000 Elementary principles of chemical processes / |
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Includes bibliographies and index.
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