A Five-year Financial Plan of Ace Promotions and Marketing Corporation
By: Mark Winchester F. Pangan, Hazel Ann V. Lumantao, Rebecca Jhemell V. Varron, Maria Jessica G. Begania, Kenneth O. Acala, Lizette Ab-cdee P. Estubo, Joshua Frederick N. Federis, Sabrina B. Laurente, Jerina Reine S. Peñaflor, and April G. Rodriguez
Language: English Manila: PLM, 2018Description: Financial Plan: (BSBA major in Finance and Treasury Management) - Pamantasan ng Lungsod ng Maynila, 2018Content type: . Media type: . Carrier type: .Genre/Form: academic writingDDC classification: . LOC classification: HG4001 P36 2018| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Thesis/Dissertation | PLM | PLM Archives | Filipiniana-Thesis | THG4001 P36 2018 (Browse shelf) | Available | FT6502 |
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EXECUTIVE SUMMARY: Ace Promotion and Marketing Corporations wa built up in 1977 to provide quality marketing and promotional services. It serves as a bridge to customersfot them to be aware to the latest products or services of a company. As of year 2016, APMC has thirteen (13) stockholders owning 100 or more shares of the company’s capital stocks. Using different tools in analyzing the financial statements with the entity, the proponents have come up to a conclusion that APMC has unfavorable profitability. The company have been using a old-fashioned way or manual way of marketing and promotion services which cause them higher expenses. With this the proponents come up with three alternative couses of actions. First, assign area managers for covered regions. Second, acquire partnership with an agency and lastly, penetrate markets through online advertisement outsourcing. After carefully analyzing the alternatives, ACA #3 was chosen. With this solution the company will be outsourcing to solve its current problems and be able to perform better in the industry in the coming years.
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EXECUTIVE SUMMARY: Ace Promotion and Marketing Corporations wa built up in 1977 to provide quality marketing and promotional services. It serves as a bridge to customersfot them to be aware to the latest products or services of a company. As of year 2016, APMC has thirteen (13) stockholders owning 100 or more shares of the company's capital stocks. Using different tools in analyzing the financial statements with the entity, the proponents have come up to a conclusion that APMC has unfavorable profitability. The company have been using a old-fashioned way or manual way of marketing and promotion services which cause them higher expenses. With this the proponents come up with three alternative couses of actions. First, assign area managers for covered regions. Second, acquire partnership with an agency and lastly, penetrate markets through online advertisement outsourcing. After carefully analyzing the alternatives, ACA #3 was chosen. With this solution the company will be outsourcing to solve its current problems and be able to perform better in the industry in the coming years.
Filipiniana
5

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