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A PROPOSED ADVERTISING CAMPAIGN FOR ELLIPS SERENITY COLLECTION (March 2007 / Mary Paula D. De Silva, ; Mari Angelie P. Eugenio, ;Maria Katrina V. Nocom, and Dewilyn J. Valientes. 6

By: De Silva, Mary Paula D.; Eugenio, Mari Angelie P.; Nocom, Maria Katrina V. and Valientes, Dewilyn J. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; March, 2007.46Edition: Description: 28 cm. 179 ppContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

Contents:

Action note: In: Summary: ABSTRACT: Ellips Serenity Collection is a new line of scent from Kino Consumer Philippines, Incorporated that caters to the young females, which is more premium yet affordable. Because of tight competition in the market, it must be brought to the awareness of its target consumers, Ellips Serenity needs to be introduced as a cologne different from the other products. The researchers decided to seek probable solutions to learn about the attitude, behavior and preferences of young females towards cologne and formulate strategies for an advertising campaign to introduce the product. Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Filipiniana Section	Filipiniana-Thesis	2007 (Browse shelf)	Available		FT5855

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Previous	2007 GREAT TASTE COFFEE 2007 MARKETING PLAN /	2007 AIR PHILIPPINES CORPORATION MARKETING PLAN /	2007 MARKETING PLAN 2007 NATIONAL POLYTHECHNIC COLLEGE OF SCIENCE AND TECHNOLOGY /	2007 A PROPOSED ADVERTISING CAMPAIGN FOR ELLIPS SERENITY COLLECTION (March 2007 /	2007 A STUDY ON ESTABLISHING A MUSIC STUDIO JAMROCK /	2007 HAPPY FITNESS CENTER (2007) /	2007 HESTIA PENSION HOUSE /	Next

Thesis (Undergraduate) Pamantasan ng Lungsod ng Maynila, 2007.;Bachelor of Science in Mass Communication. 56

ABSTRACT: Ellips Serenity Collection is a new line of scent from Kino Consumer Philippines, Incorporated that caters to the young females, which is more premium yet affordable. Because of tight competition in the market, it must be brought to the awareness of its target consumers, Ellips Serenity needs to be introduced as a cologne different from the other products. The researchers decided to seek probable solutions to learn about the attitude, behavior and preferences of young females towards cologne and formulate strategies for an advertising campaign to introduce the product.

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