Campo de Sandia: A watermelon cultivation lvaeado, Troy Jefferson G.; De Castro, Crystal Gayle G.; De Leon, Mikkaela E.; Mijares, Ma. Cris Ann L.; Pontecila, Mian Kaye D.; Regulacion, John Patrick D.; Tutaan, Jhasmin Eryka F. 6

Feasibility Study: (BSBA major in Business Economcis) - Pamantasan ng Lungsod ng Maynila, 2024 56

5

Executive Summary a. Market Aspect In the market part of the paper, the researchers examined the feasibility study's methodology and target market. They have also discussed the marketing techniques that will be employed to secure the profitability of the company. Demand and supply research, as well as sales estimates, would decide the business trajectory. A survey was also done with retailers or resellers in Arayat, Pampanga, where the business will be located. The researchers chose Arayat, Pampanga because it has ideal temperature conditions and fertile soil for watermelon growing. Because of low humidity and ample rainfall, the researchers believe this area is suitable for watermelon growing. In addition, having a nearby market can assist ensure that harvested watermelons sell promptly. b. Technical Feasibility In the technical aspects of watermelon cultivation in Campo de Sandia, the researchers discussed a detailed production process. To initiate a successful production pattern, it is vital to select the right watermelon varieties that are suited for the regional climate and soil conditions. This includes considerations of disease resistance, yield potential, and market preferences. With the use of essential tools and raw equipment and high-quality seeds and fertilizers, it ensures the optimization of watermelon growth. It includes the background of the business operations, such as the product description, location and floor layout; it contributes to the efficiency and output of watermelon farming. Careful attention to the timing of each stage ensures that both the quantity and quality of the yield are maximized. Equally important is the management of water resources for irrigation, which is crucial in supporting the plants throughout their growth cycle. c. Management Feasibility In the management aspect, it discusses the study's proposed business, which will be in the form of a general partnership. Campo de Sandia is proposed by eight (8) students from Pamantasan ng Lungsod ng Maynila. The general manager will supervise the overall operations of the business, ensuring that the standards and requirement in the business's policies are met in daily operations. e. Financial Feasibility The financial part of the paper begins with a thorough evaluation of initial investment, such as land, equipment, and labor expenditures. Maintenance, utilities, and insurance are all operational costs of this paper. The objective is to maximize earnings and revenue that is based on current market prices and a variety of sales channels, such as farmers. This paper uses break-even analysis that helps us to establish how many watermelons we need to sell to pay your costs. Furthermore, cash flow forecasting peak sales times and potential cash shortages. Exploring financial sources, such as agricultural grants and loans, can help fund both early investments and ongoing operations. Finally, by analyzing risks, such as weather fluctuations and market shifts, and preparing for long-term sustainability through enhanced farming practices, we would raise total profitability. e. Socio-Economic Aspect The researchers aim to contribute positively to government, economic, and social spheres by exploring the impact of watermelon cultivation. This study evaluates the potential of watermelon farming to create employment in rural areas, particularly by leveraging seasonal labor, market vendors, and transportation services. Jobs are generated across the supply chain, from planting and harvesting to distribution and sales. This study also advocates strengthening local production over imports, benefiting farmers' livelihoods. Revenue from watermelon farming can help farmers improve their quality of life by funding education, healthcare, and other essential needs. Beyond short-term profits, this research highlights how watermelon farming can promote sustainable growth, empower communities, and strengthen the Philippine economy by fostering employment, enhancing health, and supporting resilient agricultural practices.

5