SanDiamo: A Feasibility Study of Filipino-style Sandwich Business at Bonifacio Global City / Cabardo, Dennis C., Nicdao, Carla Jade L., Sambayon, Karla Camille O., Sentecilles, Anna Mariz A., Sese, Ann Lisette F., Torres, Mikee A., Villamayor, Ann Rose I., Villavelez, Jovy J. 6

Feasibility Study: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2023. 56

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Executive Summary I. Business Name SanDiamo SanDiamo a Filipino-style sandwich business, that combines the word sandwich with the Italian word andiamo, which means let's go that connotes friendship and invites customers to embark on flavor-filled adventure of SanDiamo sandwiches. The name also emphasizes the shop's dedication to highlighting the diversity and innovation of Filipino food, using fresh, locally sourced ingredients to produce sandwiches that are both familiar and unique. The proponents named the business SanDiamo because it was anchored to the purpose of this business to be a grab-and-go sandwich and to encourage our consumers to discover something new and exciting. II. Business Logo The SanDiamo logo is intended to resemble a sandwich; we use it in connection with the sandwich mascot as the brand symbol to represent the name of the business alongside with Color Blue, Yellow, and Red are symbolic of the colors of the Philippine flag since we recreate the Filipino-style sandwich experience with unique food pairings and diverse influences. The logo utilizes Color Yellow and Green to associate them with the colors of Sandwich because Yellow is a color that is often associated with warmth and comfort and it can make people think of appetizing, delicious food. On the other hand, Green is often associated with freshness, health, and natural ingredients, which can convey the idea that your sandwiches are made with quality and wholesome ingredients. These colors mentioned are suitable for sandwich stalls as well because they are vibrant and eye-catching to grab people's attention. Additionally, we use the colors with the most psychological impact in marketing to give us an advantage there. The logo also included the tagline, Pinoy Bites, Infinite Delight!, encapsulates our commitment to crafting sandwiches that are more than just a meal; they're a delightful fusion of Filipino traditions, culinary artistry, and tasty ingredients. Each bite of our Filipino-style sandwich is like a mini-adventure for your taste buds, where you can savor the rich heritage of Filipino cuisine. So, when you bite into one of our sandwiches, you're not just eating; you're experiencing a taste of the Philippines. Overall, the San Diamo logo emphasizes the business' devotion to serve each Filipino with a distinctive and delicious Filipino-style sandwich that would fill customers' stomachs quickly and conveniently. III. Business Location The location of the business will be at G/F Central Square, 5th Ave. cor. 30th St., Bonifacio Global City, Taguig City. The researchers chose this location since there are several similar businesses in the area, which indicates a strong demand for this business industry. And also the location of the business is surrounded by many different establishments. researchers will take advantage of this opportunity to accommodate all possible customers, most of whom are employees and residents in that area. There are also tourists like foreigners that can be future customers of the business. And also there are some competitors near the location and by being close to competitors is advantageous since it attracts consumers to the surrounding area. The researchers' aim is to provide customers with delicious and good quality foods with a convenient location. IV. Brief Description of the Business The SanDiamo sandwich stall company raises the standards for Filipino-style sandwich production significantly. Their dedication to create sandwiches with unique and unusual Filipino-style fillings that will make your taste buds dance with excitement sets them apart from other competitors. SanDiamo recreates the sandwich experience with unique food pairings and diverse influences. Here at SanDiamo, we enrich every delicious sandwich with the vibrant and diverse flavors of the Philippines. With SanDiamo, take a bite-sized tour of all the wonderful Filipino-style sandwich offerings. V. Methods of Financing SanDiamo will primarily rely on personal savings to finance its initial operations. The company's funding will come from the eight partners' personal savings, who collectively form a general partnership. Each partner is required to contribute an amount of Php175, 000 resulting in a total contribution of Php1, 400, 000. The funding will also cover the costs of registering the business, obtaining necessary licenses and permits, and other legal fees. VI. Long-run Objectives As a business that offers a variety of sandwiches our long-term objectives will be shaped by our vision for the business and the needs of our customers. Here are SanDiamo's long-run objectives: 1. Sustainable Growth. One of the primary long-term objectives for a sandwich business is sustainable growth. This includes expanding the customer base, increasing sales, and potentially opening new locations. Sustainable growth ensures that SanDiamo remains profitable and relevant over time. 2. Brand Recognition. Building a strong and recognizable brand is essential. Long-term objectives may include becoming a well-known and trusted name in the sandwich industry, which can lead to increased customer loyalty and a competitive advantage. 3. Diverse Menu and Innovation. SanDiamo aims to continually innovate and diversify its menu offerings. This can involve creating new and unique sandwich recipes, accommodating introducing seasonal or specialty items. dietary trends, and 4. Sustainability and Environmental Responsibility. As environmental concerns grow, SanDiamo prioritizes sustainability as a long-term objective. This can include reducing waste, using eco-friendly packaging, and sourcing ingredients from sustainable suppliers. 5. Financial Stability and Profitability. Ultimately, the long-term objective of any business is financial stability and profitability. SanDiamo aims to steadily increase its revenue and profit margins over time to ensure ongoing success.

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