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Online music stores: A modern approach in enticing consumers in buying music albums / Patricia Bianca C. Arceleta, John Robert S. Balbin, Macy Anne F. Del Rosario, Grazelle N. Mabido, and Kristina Lailyn S. Sace. 6

By: Arceleta,Patricia Bianca C. Balbin,John Robert S. Del Rosario,Macy Anne F. Mabido,Grazelle N. and Sace, Kristina Lailyn S. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; September, 2016.46Edition: Description: 28cm. xiv, 94pContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

Contents:

Action note: In: Summary: ABSTRACT: STATEMENT OF THE PROBLEM: The study has aimed to determine the characteristics and benefits of online music stores and to determine its capacity to be the modern approach of music consumption. The following are the questions sought by the research: 1. What are the benefits an online music store can deliver to consuimers? 2. What is the demographic profile of the respondents in terms of: a. Age b. Weekly Allowance c. Education i. School ii. Year level 3. What are the psychographic factors that influence the respondents buying decision on music consumption? a. Personality b. Lifestyle c. Interest 4. What are the behavioural factors the respondents consider on their music consumption? a. Occasions b. Benefits c. User Status d. User Rate e. Loyalty Status f. Attitude The study is a descriptive research for it identifies and discusses the profile of the respondents and benefits of an online music mstore. The statistical methods used were percentage (for the demographic profile and other factors), Likert scale (for the benefits and satisfaction categories), standard deviation (for the benefits), class interval (for the age of the respondents), and chi-square test (for the relationships of psychographic factors and the respondents mode of music consumption). Most respondents approved confidence as a benefit they get from online music stores with 64.34% from the total. 46 respondents are the standard deviation between the benefits. Overall, all the benefits are considered very important by the respondents. The respondents are mostly 19-20 years of age, with a 100-150php daily allowance, from Colegio de San Juan de Letran, and are third year college students taking up Marketing courses. Most of them are ambiverts, achievers, like the genre of Pop, and listen to m usic on their wee-hours. On the mode of music consumption, 74.3% of them are buying from online music stores occasionally. However, their personality, lifestyle, and interest do not influence their buying decision. On their satisfaction with the quality, service, price and convenience, most are very satisfied with the four. Furthermore, 82.2% of them are willing to repeat their purchase and feel very convenient with their purchase. With these findings, the study concluded that online music stores are enticing enough to be a modern approach in buyinbg music albums. The satisfaction and loyalty of the respondents proves that the benefits given by an online music stores help it be the modern music consumption. Along with this, the study recommends these benefits to be utilized by music businesses and music labels for them to gain the advantage in the industry, Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Filipiniana Section	Filipiniana-Thesis	T HF5548.Ar3.2016 (Browse shelf)	Available		FT6773

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Business Research: (BSBA major in Marketing Masnagement) - Pamantasan ng Lungsod ng Maynila 2016. 56

ABSTRACT: STATEMENT OF THE PROBLEM: The study has aimed to determine the characteristics and benefits of online music stores and to determine its capacity to be the modern approach of music consumption. The following are the questions sought by the research: 1. What are the benefits an online music store can deliver to consuimers? 2. What is the demographic profile of the respondents in terms of: a. Age b. Weekly Allowance c. Education i. School ii. Year level 3. What are the psychographic factors that influence the respondents buying decision on music consumption? a. Personality b. Lifestyle c. Interest 4. What are the behavioural factors the respondents consider on their music consumption? a. Occasions b. Benefits c. User Status d. User Rate e. Loyalty Status f. Attitude The study is a descriptive research for it identifies and discusses the profile of the respondents and benefits of an online music mstore. The statistical methods used were percentage (for the demographic profile and other factors), Likert scale (for the benefits and satisfaction categories), standard deviation (for the benefits), class interval (for the age of the respondents), and chi-square test (for the relationships of psychographic factors and the respondents mode of music consumption). Most respondents approved confidence as a benefit they get from online music stores with 64.34% from the total. 46 respondents are the standard deviation between the benefits. Overall, all the benefits are considered very important by the respondents. The respondents are mostly 19-20 years of age, with a 100-150php daily allowance, from Colegio de San Juan de Letran, and are third year college students taking up Marketing courses. Most of them are ambiverts, achievers, like the genre of Pop, and listen to m usic on their wee-hours. On the mode of music consumption, 74.3% of them are buying from online music stores occasionally. However, their personality, lifestyle, and interest do not influence their buying decision. On their satisfaction with the quality, service, price and convenience, most are very satisfied with the four. Furthermore, 82.2% of them are willing to repeat their purchase and feel very convenient with their purchase. With these findings, the study concluded that online music stores are enticing enough to be a modern approach in buyinbg music albums. The satisfaction and loyalty of the respondents proves that the benefits given by an online music stores help it be the modern music consumption. Along with this, the study recommends these benefits to be utilized by music businesses and music labels for them to gain the advantage in the industry,

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