Normal view MARC view ISBD view

Puning hot spring and restaurant as a wellness, adventure and experietial destination: basis for a branding campaign Bautista, Maria Divina Grace B.; de Guzman, Nina Mica T.; Ganibo, Gabrielle Ann H.; Glinoga, Ruth Ester M. and Mendoza, Mariel Ann Joy C. 6

By: Bautista, Maria Divina Grace B.; de Guzman, Nina Mica T.; Ganibo, Gabrielle Ann H.; Glinoga, Ruth Ester M. and Mendoza, Mariel Ann Joy C. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 201846Edition: Description: 28 cm. 139 ppContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

Contents:

Action note: In: Summary: ABSTRACT : This study aimed to determine Puning's potentials as a wellness, adventure and experiential destination. The researchers measured the perception of the previous visitors towards Puning as a wellness, adventure and experiential destination. Specifically, the researchers measured their views, perception and extent of patronage towards Puning. Being the Filipinos who already experienced the services and features offered by the place is important to know if Puning's potential to be a wellness, adventure and experiential destination are high. The findings from the study revealed that Filipinos perceive Puning as a wellness, adventure and experiential destination; however the experiential part got low recommendation from the key informants. At the end of the study , the researchers concluded that Puning has a potential of becoming a go-to destination for the Filipinos. These findings prove that Puning have a clinch to be patronized by the Filipino tourists. Based on the findings, the researchers crafted the branding campaign that highlights the wellness and adventure features of Puning and market it with Filipino millennials because they are the ones who have the money to spend for their families. Other editions:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes
Comments ( 0 )

Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Filipiniana Section	Filipiniana-Thesis	T PN4700.B38.2018 (Browse shelf)	Available		FT6562

Total holds: 0

Browsing PLM Shelves , Shelving location: Filipiniana Section , Collection code: Filipiniana-Thesis Close shelf browser

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	T PN4700.Am3.2011 A case study on the practices of photojournalism based on the experiences of chief photographers of Manila Bulletin, The Philippine Daily Inquirer and the Philippine Star /	T PN4700.An6.2014 Assessment of Alfonso Tablea Producers Cooperative as a local chocolate distributor: basis for an integrated marketing communications campaign /	T PN4700.B33.2018 A Case on the Preservation Efforts of the Pottery Industry in Calumpit, Bulacan : A Basis for Video Production /	T PN4700.B38.2018 Puning hot spring and restaurant as a wellness, adventure and experietial destination: basis for a branding campaign	T PN4700.B48.2018 The role of escuella taller in the conservation and rehabilitation of the Philippine built heritage: basis for a public relations campaign /	T PN4700.C37.2016 Comparative analysis of protest songs in the Philippines during the Marcos administration and the Gloria Macapagal Arroyo administration /	T PN4700.C46.2016 A study on the perception of secondary students in Manila toward Bahay Nakpil Bautista, Mabini Shrine and Rizal Shrine: a basis for a PR campaign /	Next

Thesis: (Bachelor in Mass Communication) - Pamantasan ng Lungsod ng Maynila ,2018. 56

ABSTRACT : This study aimed to determine Puning's potentials as a wellness, adventure and experiential destination. The researchers measured the perception of the previous visitors towards Puning as a wellness, adventure and experiential destination. Specifically, the researchers measured their views, perception and extent of patronage towards Puning. Being the Filipinos who already experienced the services and features offered by the place is important to know if Puning's potential to be a wellness, adventure and experiential destination are high. The findings from the study revealed that Filipinos perceive Puning as a wellness, adventure and experiential destination; however the experiential part got low recommendation from the key informants. At the end of the study , the researchers concluded that Puning has a potential of becoming a go-to destination for the Filipinos. These findings prove that Puning have a clinch to be patronized by the Filipino tourists. Based on the findings, the researchers crafted the branding campaign that highlights the wellness and adventure features of Puning and market it with Filipino millennials because they are the ones who have the money to spend for their families.

There are no comments for this item.

to post a comment.