Chzsnax: A cheese-based dietary snack chips 6

Feasibility Study: (BSBA major in Operations Management) - Pamantasan ng Lungsod ng Maynila, 2024 56

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Executive Summary a. Business Description Chzsnax is not just like other dietary chips; our priority is to meet our body's target protein consumption in order to help those who are conscious of their food intake in losing weight and building muscle. With cheese as the primary source of protein in our product, Chzsnax is attractive to everyone. Our product is made from nonfat milk, salt, vinegar, with no other chemical ingredients that could be harmful to our health. Chzsnax also comes with four flavors: classic cheese, garlic cheese, spicy cheese and pizza cheese. Lastly, Chzsnax will be our partner on how to choose the appropriate chip ones for consumption. b. Market Analysis Out of the estimated population of 96,103 CHZSNAX target market composed of ages 10 to 30 years old above residents of Intramuros, Manila City in 2020 Census, the proponents were able to conduct a survey among 398 respondents using SLOVIN'S formula. The survey results were used to compute the historical demand and supply-demand gap analysis as the foundation for the projection. They were also used to calculate how high the market share of CHZSNAX could be when it is implemented. c. Marketing Feasibility Based on the survey, 96.90% like eating chips as their snacks, meaning many of our respondents are snack eaters. Also, 98% of respondents are interested in trying cheesebased chips as an alternative dietary snack we will o'er on the market. The highest factors influencing purchasing decisions are taste, followed by customer service, price, nutritional benefits, and packaging, which means our respondents are more likely to focus on the product's taste. d. Technical Feasibility The CHZSNAX will operate five days a week from 10 a.m. to 7 p.m., with one hour of break time. Our physical store is a kiosk comprising a kitchen area, counter area, waiting area, and portable restroom. It is located on San Francisco St., Intramuros Manila. e. Management Feasibility Chzsnax is a small, profit-oriented snack business operating as a general partnership among seven partners, that sells both in retail and wholesale channels based in Manila. Each partner has a unique role, including CEO, Operations Manager, and Marketing Manager, contributing to business operations, product development, and promotion. The company has a structured Operational, Marketing, Financial, and Human Resource policies. Its vision and mission is to become the top supplier of cheese snacks in Manila, satisfying the cravings of the consumers with tasty and healthy cheese chips. f. Financial Feasibility The partners contributed a total of P560,000 capital from our personal savings. Each one of us contributed P80,000. The seven partners divide our profit and loss based on our initial capital contribution. g. Socio-Economic Feasibility ChzSnax aims to contribute to the local economy by creating job opportunities and reducing unemployment rates despite being a small business. We provide a'ordable and nutritious dietary snacks, sourcing our ingredients and packaging materials from local suppliers. Moreover, ChzSnax is committed to giving back to the community by donating a portion of our profits to local charities and sponsoring community events.

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