Normal view MARC view ISBD view

Assessment of communication strategies and extent of involvement of students in program of activities : basis for a proposed communication plan / Dianafe A. Castillo. 6

By: Castillo, Dianafe A. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 46Edition: Description: 28 cm. xi, 183 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

Contents:

Action note: In: Summary: ABSTRACT: This research study aimed to assess the communication strategies and its relationship to the extent of involvement of students in the program of activities of the College of the Holy Spirit Manila (CHSM). The study used a researcher-made survey questionnaire which was validated through expert validation. Data from this study were collected from Senior High School and College students of the said institution. Data gathered from the survey was validated through a Focus Group Interview participated by selected faculty moderators of the different student organizations. Findings of this study revealed the prevalence of Facebook as an effective tool in promoting student involvement. Results also revealed a high attendance of the students in the different programs. In connection to their attendance, it was discovered that students attend the different activities due to the fact that these activities are required activities. Findings also showed the passive participation of the students in the different activities. Students would prefer to be part of the audience rather than taking an active role in the programs. Finally, using the one way analysis of variation (ANOVA) it was concluded that there is a significant relationship between the communication strategies and extent of student involvement in different student program of activities. A proposed communication plan was developed to complement the results of the study. Other editions:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes
Comments ( 0 )

Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Graduate School Library	Graduate School-Thesis/Dissert	PN 2037 .C37 2017 (Browse shelf)	Available		G1438

Total holds: 0

Browsing PLM Shelves , Shelving location: Graduate School Library , Collection code: Graduate School-Thesis/Dissert Close shelf browser

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	PN 2037 .C35 2006 Developing an integrated marketing communication program for the Graduate School of Arts, Sciences, and Education /	PN 2037 .C35 2006 Developing an integrated marketing communication program for the Graduate School of Arts, Sciences, and Education /	PN 2037 .C36 2000 The 1999 issues of Pilipino Funny Komiks Magasin for Children : a content analysis /	PN 2037 .C37 2017 Assessment of communication strategies and extent of involvement of students in program of activities : basis for a proposed communication plan /	PN 2037 .C67 2018 Revisiting the place branding of the city of Malolos Vamos a Malolos : basis for public relations plan /	PN 2037 .D45 2016 Functions of televised presidential debates and candidates rule-adherence : basis for proposed guidelines in conducting televised political debates /	PN 2037 .D45 2016 San Sebastian College-Recoletos visual identity assets : basis for a proposed corporate manual /	Next

Thesis (M.A.) -- Pamantasan ng Lungsod ng Maynila, 2017.;A thesis presented to the College of Humanities, Arts and Social Sciences in partial fulfillment of the requirements for the degree in Master of Arts in Communication Management. 56

ABSTRACT: This research study aimed to assess the communication strategies and its relationship to the extent of involvement of students in the program of activities of the College of the Holy Spirit Manila (CHSM). The study used a researcher-made survey questionnaire which was validated through expert validation. Data from this study were collected from Senior High School and College students of the said institution. Data gathered from the survey was validated through a Focus Group Interview participated by selected faculty moderators of the different student organizations. Findings of this study revealed the prevalence of Facebook as an effective tool in promoting student involvement. Results also revealed a high attendance of the students in the different programs. In connection to their attendance, it was discovered that students attend the different activities due to the fact that these activities are required activities. Findings also showed the passive participation of the students in the different activities. Students would prefer to be part of the audience rather than taking an active role in the programs. Finally, using the one way analysis of variation (ANOVA) it was concluded that there is a significant relationship between the communication strategies and extent of student involvement in different student program of activities. A proposed communication plan was developed to complement the results of the study.

There are no comments for this item.

to post a comment.